RECORDED WEBINAR: Artist Negotiation and Contracting 101

Negotiations in ‪‎arts presenting are really about creating a Win, Win, Win situation. A win for the presenter, who can negotiate a fee that meets their financial objectives, a win for the artist management who can put together a financially viable tour, and a win for the artist who can earn enough to keep their careers moving forward.

Creating a win win outcome for the artists, managements and presenters should be the desired result of any artist negotiation and contracting. From the initial casual conversation to the completed contract, Brian McCurdy will walk you through the processes and options. Understanding contracts and riders, show budgets and artist’s fees will help presenting organizations of all different sizes and budget levels successfully engage artists for your communities. By the end of this session you will have a whole new comfort level dealing with agents, and managements.


Brian McCurdy has overseen the development of new performing arts centers including the Performing Arts Center, University of Lethbridge, Thunder Bay Community Auditorium, Mondavi Center for the Performing Arts, University of California, and the Grand Theatre, a $17 million renovation of a historic theatre in Kingston. He has recently retired as the Executive Director of The Burlington Performing Arts Centre. Brian has had extensive programming experience, having presented over 100 performances annually in all art forms. Brian was a founding Board member of CAPACOA, served as Treasurer of the Association of Performing Arts Presenters (APAP) and was President of California Presenters and is currently President of Ontario Presents.