Digital marketing 101: What you need to know about websites

Whether it’s fancy and dynamic or nice and simple, your website is the core of all your online activities. Your website provides legitimacy, shares important information with your audience, and links all of the aspects of your online presence together.

On April 22nd almost 50 arts presenters from across Canada joined to participate in a second part of our webinar series on Digital Marketing for Arts Presenters. Led by Tierney Smith of TechSoup Canada, the webinar covered a number of relevant topics related to websites. Participants learned about the most important things that should be included on the website, effective use of content management systems to keep website easy to maintain, and how to draw people to the site and analyze its traffic.

Tips from Tierney

It is not about you! Make your website useful and relevant for your audience. Questions to keep in mind when building your webiste:

#1 Who will visit your website?

#2 What do your visitors want to do?

#3 How can you make their lives simple?

#4 What will get them to come back?

If you missed this webinar you can listen the recorded version and/or download the presentation:

Register for the rest of the series!

All the webinars are aimed at a beginner level to create a friendly, non-intimidating learning environment.

There is no cost to participate. All you need is a phone line, computer and a high speed internet connection. 

Each part is offered twice, at 1 pm and 8 pm, please choose only one session for each part. 

Part 3: Digital marketing 101: Being social with social media

Social media is a great way to promote your performances, but it’s also so much more. It provides a way to reach new audiences, engage your community around the performing arts, and build your network. In this webinar we’ll cover topics such as:

  • What social media channels are out there, which ones should you be using - and how to fit it all into your schedule
  • How to make friends and build community online
  • Tips for creating and curating great content to keep your community engaged

Register: Part 3 - Session 1: Thursday May 15, 1:00pm - 2:00pm

Register: Part 3 - Session 2: Thursday May 15, 8:00pm - 9:00pm

Part 4-Digital marketing 101: Connecting in the inbox with email marketing

Even as other channels such as social media grow in importance, email marketing (sending emails to large groups of people, typically a subscriber list) is still one of the best ways to directly reach your audience and keep them in the loop with what you’re up to. In this webinar we’ll discuss:

  • How to write emails that get opened and read
  • Tools & tips for sending and measuring your emails
  • What you need to know about Canada’s anti-spam legislation

Register: Part 4 - Session 1: Thursday May 29, 1:00pm - 2:00pm

Register: Part 4 - Session 2: Thursday May 29, 8:00pm - 9:00pm

About Tierney Smith & TechSoup Canada:

Tierney is the Program Manager at TechSoup Canada. Over the last few years in the nonprofit sector she has not only managed her own organization’s online presence, but also created and curated resources and training for other nonprofits to be successful online. Her goal is to build technology capacity in the nonprofit sector and she frequently blogs and speaks at nonprofit webinars and conferences. In her free time, Tierney loves to play ultimate Frisbee, read and eat chocolate.

TechSoup Canada is a program of the Centre for Social Innovation dedicated to empowering charities, nonprofits and libraries with the effective use of technology. We connect nonprofits to donated and discounted software and hardware, and provide online and offline technology learning resources.

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