Cultural Community & Audience Mapping Analysis

<p><strong>Where:</strong> Burgoyne Room, St. Catharines Museum 1932 Welland Canals Parkway, St. Catharines</p>
<h2>Presenter Judy Harquail, Environics Analytics</h2>
<p>Environics Analytics recently conducted a profile of St. Catharines-Niagara, a data-driven market insight to help businesses reach their customers more effectively. As we shift our thoughts to marketing the arts, we learn how arts organizations can begin to use postal code mapping to guide their marketing efforts. Who are your audiences?   Who’s getting forgotten in the great Niagara abyss? Now is the time to begin thinking about cultural mapping. </p>
<p>**Registration and additional information to follow shortly.</p>
<h3>Judy Harquail</h3>
<p>Judy has over 25 years of experience working in the performing arts. Her previous accomplishments include directing and executing touring activity for some of Canada’s most highly respected dance and opera companies, developing and executing strategic marketing campaigns and working in collaboration with an extensive range of arts organizations and arts professionals across Canada, the United States, and throughout the world. Amongst the many projects she is currently working on, she is Program Manager for CCI - the Ontario Presenters Network where she is responsible for the Ontario Dances program, the biannual Ontario Dances Platform, the Fresh Start program and CCI’s block booking program. She also has extensive experience dealing with all levels of government funding agencies having worked on contract for the Canada Council and the Department of Canadian Heritage assisting in the launch of the Arts Presentation Canada Program in Ontario.   Judy is the 2007 recipient of the National Arts Centre award for distinguished contribution to touring. <br /> </p>