<p dir="ltr"><a href="https://ccionetwork.adobeconnect.com/admin/show-event-catalog" target="_blank"><img src="/sites/default/files/digital%20marketing%202.png" alt="" width="602" height="244" /></a></p>
<p dir="ltr">In today’s world, many people in your community are going on the Internet to find out what’s going on in their area, share upcoming events and discuss how they felt about performances they attended. In order to reach and engage with them, you need to be comfortable navigating the world of websites, social media and search engine marketing.</p>
<p dir="ltr">To help you build the skills you need to be successful online, CCI - Ontario Presenting Network, in partnership with the <a href="http://www.pch.gc.ca/eng/1266037002102/1265993639778" target="_blank">Department of Canadian Heritage</a>, is working with <a href="https://www.techsoupcanada.ca/" target="_blank">TechSoup Canada</a> to design a series of webinars on digital marketing and social media engagement.</p>
<p>There is no cost to participate. All you need is a phone line, computer and a high speed internet connection. </p>
<h3 dir="ltr">About Tierney Smith & TechSoup Canada:</h3>
<p dir="ltr"><img style="margin-left: 10px; margin-right: 10px; float: left;" src="/sites/default/files/Tierney3.jpg" alt="" width="279" height="279" />Tierney is the Program Manager at TechSoup Canada. Over the last few years in the nonprofit sector she has not only managed her own organization’s online presence, but also created and curated resources and training for other nonprofits to be successful online. Her goal is to build technology capacity in the nonprofit sector and she frequently blogs and speaks at nonprofit webinars and conferences. In her free time, Tierney loves to play ultimate Frisbee, read and eat chocolate.</p>
<p dir="ltr">TechSoup Canada is a program of the Centre for Social Innovation dedicated to empowering charities, nonprofits and libraries with the effective use of technology. We connect nonprofits to donated and discounted software and hardware, and provide online and offline technology learning resources.</p>
<p dir="ltr"><img style="float: right;" src="/sites/default/files/TechSoup%20Canada%20Logo%20Large%20jpg%20%281%29.jpg" alt="" width="229" height="47" />Learn more at <a href="http://www.techsoupcanada.ca/">www.techsoupcanada.ca</a></p>
<h2 dir="ltr">About the Series:</h2>
<p dir="ltr">This series has four parts - for the best experience you can join all three, but you can also choose to attend the webinars which are most relevant for you. Each part is a one-hour long webinar offered twice, at 1pm and 8 pm, please choose only one session for each part. All the webinars are aimed at a beginner level to create a friendly, non-intimidating learning environment.</p>
<h3 dir="ltr">Part 1: Digital marketing 101: What’s it all about?</h3>
<p dir="ltr">You’re busy, and your time is precious - so is it really worth it to maintain a website or tweet on a regular basis? And how do you know where to get started, or where to focus your energy? What are some of the different ways (channels) to connect with people online, including: your website, social media, email, and online ads. Learn how you can use these channels to build stronger relationships with your audience and reach more people</p>
<ul>
<li><a href="http://ccionetwork.adobeconnect.com/p6nbdsqynty/" target="_blank">Click here to listen the recording</a></li>
<li><a href="https://ccio.on.ca/sites/default/files/Part%201%20-%20Digital%20Marketi… here to download the presentation</a></li>
</ul>
<h3 dir="ltr">Part 2: Digital marketing 101: What you need to know about websites</h3>
<p dir="ltr">Whether it’s fancy and dynamic or nice and simple, your website is the core of all your online activities. Your website provides legitimacy, shares important information with your audience, and links all of the aspects of your online presence together. In this webinar, we’ll discuss:</p>
<ul>
<li>What are the most important things you should be including on your website</li>
<li>Why content management systems (CMS) are the best way to keep your website easy to maintain, and some free/low cost options</li>
<li>How to draw traffic to your site - and find out whether anyone is using it</li>
</ul>
<h4 dir="ltr">Register: <a href="http://ccionetwork.adobeconnect.com/e7ched151sg/event/event_info.html&q…; target="_blank">Part 2 - Session 1: Tuesday April 22, 1:00pm</a></h4>
<h4 dir="ltr">Register: <a href="http://ccionetwork.adobeconnect.com/e38o37hq8ru/event/event_info.html&q…; target="_blank">Part 2 - Session 2: Tuesday April 22, 8:00pm</a></h4>
<h3 dir="ltr">Part 3: Digital marketing 101: Being social with social media</h3>
<p>Social media is a great way to promote your performances, but it’s also so much more. It provides a way to reach new audiences, engage your community around the performing arts, and build your network. In this webinar we’ll cover topics such as:</p>
<ul>
<li>What social media channels are out there, which ones should you be using - and how to fit it all into your schedule</li>
<li>How to make friends and build community online</li>
<li>Tips for creating and curating great content to keep your community engaged</li>
</ul>
<h4 dir="ltr">Register: <a href="http://ccionetwork.adobeconnect.com/e6v442qh68f/event/event_info.html&q…; target="_blank">Part 3 - Session 1: Thursday May 15, 1:00pm</a></h4>
<h4 dir="ltr">Register: <a href="http://ccionetwork.adobeconnect.com/e8nmlpx6564/event/event_info.html&q…; target="_blank">Part 3 - Session 2: Thursday May 15, 8:00pm</a></h4>
<h3>Part 4-Digital marketing 101: Connecting in the inbox with email marketing</h3>
<p>Even as other channels such as social media grow in importance, email marketing (sending emails to large groups of people, typically a subscriber list) is still one of the best ways to directly reach your audience and keep them in the loop with what you’re up to. In this webinar we’ll discuss:</p>
<ul>
<li>How to write emails that get opened and read</li>
<li>Tools & tips for sending and measuring your emails</li>
<li>What you need to know about Canada’s anti-spam legislation</li>
</ul>
<h4 dir="ltr">Register: <a href="http://ccionetwork.adobeconnect.com/e73mdzk1czf/event/event_info.html&q…; target="_blank">Part 4 - Session 1: Thursday May 29, 1:00pm - 2:00pm</a></h4>
<h4 dir="ltr">Register: <a href="http://ccionetwork.adobeconnect.com/e45a3w3ywhg/event/event_info.html&q…; target="_blank">Part 4 - Session 2: Thursday May 29, 8:00pm - 9:00pm</a></h4>
<h3 dir="ltr"><img src="https://ccio.on.ca/sites/default/files/CanadianHeritageLogo.jpg" alt="" width="646" height="70" /></h3>
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